Over 72% of the world own a smart phone and at least 80% of your customers are invisible. Are these really two unrelated facts? Let’s explore the issues.
You think you have a view of your customer, you know who they are but in reality each customer is an individual and most of them do not choose to be known. Therefore, the ideal of retail and service industries, is that you can achieve a Single Customer View that allows them to enter into a personalised interaction with that customer. For most, large and small enterprises, this is always six months away.
When should you engage with the customer?
The best time to engage your customer is when they are already in your store or looking at your project. They have chosen to be at the start of the sales journey and they now need you to work with them. The…
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